Hi, I’m Tony Le.
UX hard skills:
Figma
Adobe Experience Manager (AEM)
Webflow
Photoshop
Illustrator
Android Studio
HTML
Java
Asana
Slack
Miro
Architecture hard skills:
Rhino 7
Revit
Sketchup
Autocad
Adobe Suite
Google Suite
Lumion
Vray
Enscape
Grasshopper
Soft skills:
Estimations
Time Management
Communication
Teamwork
Critical Thinking
Problem-solving
Languages:
English – Native
French - Advance
Vietnamese - Fluent
My passion thrived from Visual Arts to Computer Science.
I am currently studying Architectural Science at TMU (formerly Ryerson). I am a passionate designer who finds immense joy in the art of crafting user experiences and shaping physical spaces. My exploration begins within Architecture where I was able to deepen my knowledge in understanding how people use and react to spaces.
I always had a strong passion for technology and the human interaction they have with it leading me to earn a certification in Digital Marketing from Google and to work as a Research Assistant for the University of Toronto and TMU.
This led me on a path that looked at different ways to improve online performance and how individuals act around technology to improve designs and make content that would inspire others. At TMU working for the Faculty of Engineering (FEAS) as a UX Designer/Researcher through the use of Adobe Experience Manager and Figma, taught me how to balance business goals and engineering constraints as I created content for rebranding TMU's website and social presence.
Recently, through my education and experience, I have always been passionate about creating designs and integrating them into core offerings such as Social Media Engagement and creating a positive change leading to my current project @le.dwg which is an art account to make other's day through my drawings.
Work Experience:
Virtual Construction Services
Ledcor
(September 2024 - Current)
UX Designer/Researcher (Junior)
Creative Communication Group
(April 2024 - Current)
UX Assistant
Creative Communication Group
(August 2023 - April 2024)
Research Assistant
University of Toronto & Toronto Met. University
(April 2023 - August 2023)
Digital Communications Assistant
MarsCOMM (TMU)
(January 2023 - April 2023)
Relevant Experience:
Creative Director
325 Magazine
(May 2024 - Current)
ACU Mentor
ACU Mentorship Program (TMU)
(September 2024 - Current)
Design Build Designer
Cloud 9 Music Festival
(April 2023 - August 2023)
Lead Graphics Coordinator
American Institute of Architecture Students
(August 2022 - December 2023)
Internal Advisor
Toronto Met. Vietnamese Student Association
(April 2022 - April 2023)
Visual Arts President
Visual Arts Club
(December 2020 - January 2021)
Education:
UX Design Certification
Google Coursera (2024)
Architectural Science
Toronto Metropolitan University (2021 - 2026)
Digital Marketing
Google Certification (2021)
OSSD
Brampton Centennial Secondary School (2017 - 2021)
Approach:
Research
Developing information on what is needed for the current project or site can allow me to understand how individuals are using the current programs. This helps curate an idea and what is necessary for the individuals that are using the product.
Iteration
To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.
Design Direction
To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. This can be achieved through research and analysis, which can uncover insights about the brand's history, values, and cultural context. Once this information is gathered, designers can create a visual strategy that defines the art direction, including elements such as color palettes, typography, imagery, and tone of voice.
Awards & Recognitions
TMU FEAS News Publication
2024
NHICE 2024 Recipient
2024
Dean's List
2022- 2024
Renewable Academic Scholarship
2021 - 2024
ASC 520 | Year End Show
2024
ASC 401 | Year End Show
2023
ASC 301 | Year End Show
2023
ASC 201 | Year End Show
2022
ASC 303 | First Place Cardboard Bridge
2021
